Consumer Data Privacy Policy

Last updated: August 17, 2026

OVERVIEW

This Consumer Data Privacy Policy explains how Southern Crappie Rods collects, uses, shares, and protects information when you visit our website, contact us, or purchase our products. By using the site, you acknowledge the practices described here.

INFORMATION WE COLLECT

We may collect information you provide directly, including your name, billing and shipping addresses, telephone number, email address, order details, customer-service messages, and return or warranty information.

When you use the site, we and our service providers may automatically collect technical information such as IP address, browser and device type, pages viewed, referring pages, approximate location derived from IP address, dates and times of visits, and cookie or similar technology identifiers.

Payment information is submitted to the payment processor used for the transaction. Southern Crappie Rods may receive payment confirmation, transaction identifiers, and limited billing details, but does not need to store your full payment-card number to fulfill an order.

HOW WE USE INFORMATION

We may use consumer information to process and deliver orders; communicate about purchases; provide customer service; handle returns, refunds, exchanges, and warranty claims; maintain and improve the website; prevent fraud and misuse; keep business and tax records; comply with law; and send marketing communications where permitted. You may opt out of promotional messages using the instructions in the message or by contacting us.

COOKIES AND ANALYTICS

The site may use cookies and similar technologies that help pages function, remember preferences, understand site traffic, and support security. Your browser may allow you to block or delete cookies. Some features may not work correctly if necessary cookies are disabled.

HOW WE SHARE INFORMATION

We may share information with vendors that perform services for us, including website hosting, e-commerce, payment processing, shipping, analytics, communications, security, and professional services. These parties receive information as needed to provide their services.

We may also disclose information when reasonably necessary to comply with law, respond to valid legal process, protect customers or others, investigate fraud or security incidents, enforce agreements, or complete a merger, sale, financing, or transfer of all or part of the business. Southern Crappie Rods does not intend to sell consumer information for monetary consideration.

DATA RETENTION

We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain transaction and tax records, resolve disputes, enforce agreements, and meet legal obligations. Retention periods depend on the type of information and the reason it was collected.

DATA SECURITY

We use reasonable administrative and technical measures designed to protect consumer information. No website, transmission method, or storage system can be guaranteed completely secure. Please contact us if you believe your information or an account transaction has been compromised.

YOUR CHOICES AND PRIVACY RIGHTS

You may request access to, correction of, or deletion of certain consumer information by contacting us. You may also ask questions about how information was used or shared. We will respond as required by applicable law and may need to verify your identity. Some information may be retained when necessary for completed transactions, fraud prevention, recordkeeping, or legal obligations.

Residents of certain states may have additional rights, such as the right to confirm processing, obtain a portable copy, opt out of certain targeted advertising or data sharing, or appeal a denied request. Where these rights apply, requests can be made using the contact information below. We will not discriminate against you for exercising an applicable privacy right.

CHILDREN

This site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. A parent or guardian who believes a child provided information should contact us so we can address the request.

THIRD-PARTY SITES

Links to an online store, payment processor, carrier, social platform, or other third-party service are governed by that party’s own privacy policy. We encourage you to review those policies before providing information.

CHANGES TO THIS POLICY

We may update this policy to reflect changes in our practices or legal requirements. The revised policy will be posted on this page with a new last-updated date.

Privacy questions or requests may be directed to Southern Crappie Rods at 704-791-0108 or 3702 Cline School Road, Concord, NC 28025.